shell extends naming rights sponsorship of djr

Shell V-Power is set to continue as Dick Johnson Racing’s naming rights partner for years to come. Picture: Mark Horsburgh

The iconic colours of oil brand Shell are set to stay at Dick Johnson Racing, the team has announced.

A multi-year naming-rights extension has been signed with Viva Energy Australia that will see the Stapylton squad continue under the Shell V-Power Racing Team banner.

Dick Johnson Racing has long been associated with Shell, the relationship stemming back more than 50 years to 1967.

In 2017, Shell returned as the naming rights sponsor having last donned its pair of Fords in 2004.

The red, white, and yellow scheme has long been associated with Johnson’s team.

Together, the team most recently won the Supercars drivers’ and teams’ championship crowns in 2020.

“To have the premium fuel brand – Shell V-Power – continue to support DJR, from my years of racing to our current team is something that I am very proud of,” said Dick Johnson.

“It’s not very often that you see an organisation support one sporting team for a sustained period. None of our partnerships are just stickers on race cars.”

The deal means Shell will continue into the new era of Supercars, dubbed Gen3, with the new-look Ford Mustang.

“Viva Energy Australia has been a fantastic partner for our team over the last five decades and a significant part of our success since becoming the naming rights partner in 2017,” said Dick Johnson Racing executive chairman and co-owner Ryan Story.

“To achieve what we have achieved with Viva Energy Australia on and off the track is something not many sporting teams could do. I am incredibly proud of everyone involved.

“With the introduction of Gen3 in 2023, I can’t wait to see the Shell V-Power Ford Mustang GT out on track in Newcastle to open the season.”

Megan Foster, Viva Energy Australia executive general manager consumer, added, “We are so proud to be associated with Dick Johnson Racing and to have been part of the rich history for over five decades. It simply makes perfect sense for us to sign on and continue our partnership into the future.

“Viva Energy Australia and DJR aren’t just aligned in delivering quality fuels and superb racing, both organisations have strong sustainability ambitions, and we are doing our part to address the impacts of climate change in Australia.

“We believe in everything the team is doing, led by motorsport royalty in DJ and of course Ryan Story. The team members are great ambassadors for our brand, amazing contributors to the overall sport and we have a fantastic collaboration between our two organisations.

“That’s what makes great partnerships. Let’s keep racing together.”

The Repco Supercars Championship resumes at Hidden Valley Raceway for the Merlin Darwin Triple Crown on June 17-19.

MOTOR'S NEWS RELATED

Join Road & Track and Car and Driver on Our Annual Car of the Year Tests

Check out today's coolest new cars alongside editors at Performance Car of the Year, Lightning Lap, and 10Best Awards.

View more: Join Road & Track and Car and Driver on Our Annual Car of the Year Tests

Satisfying Subaru SUVs That People Love Driving and Owning

Satisfying Subaru SUVs that people love driving include the 2022 Crosstrek The 2022 Forester is another Satisfying Subaru SUV that people love Don’t overlook the 2022 Outback for a stress-free driving experience Subaru makes a reliable and safe sport utility vehicle, but that’s not all. These Satisfying Subaru SUVs ...

View more: Satisfying Subaru SUVs That People Love Driving and Owning

Holiday Rambler Eclipse RV Debuts With Theater Seats, Drop-Down Loft

It’s available with three different floor plans.

View more: Holiday Rambler Eclipse RV Debuts With Theater Seats, Drop-Down Loft

Genesis prices 2023 G80 electric car at $81,000, expands EVs to more states

Genesis on Thursday expanded the breadth and availability of its electric car lineup on its path to becoming a fully electric automaker by 2030. The luxury brand’s newest car, the 2023 Electrified Genesis G80, will cost $80,920 (including a $1,095 destination fee) when it goes on sale in September. The ...

View more: Genesis prices 2023 G80 electric car at $81,000, expands EVs to more states

This C5 Corvette Turned Off-Roader Could be Yours For Small Bucks

Photo: Caleb Hodshire/Facebook Fans of the Chevrolet Corvette and off-road vehicles now have a golden opportunity to combine their two passions for a small amount of money. A tuning enthusiast in Illinois, who specializes in Corvette conversions, is selling on Marketplace a fifth-generation (C5) 1999 Corvette built to venture ...

View more: This C5 Corvette Turned Off-Roader Could be Yours For Small Bucks

Audi heads to F1, 2025 Cadillac Celestiq, 2023 Electrified Genesis G80: Today's Car News

Audi confirmed it will enter F1 for the 2026 season. The automaker will team with a thus far unknown chassis partner to provide power units that will be built in Germany and run on synthetic fuel. Alfa Rome announced it will split with Sauber, and all points sign to Audi ...

View more: Audi heads to F1, 2025 Cadillac Celestiq, 2023 Electrified Genesis G80: Today's Car News

Genesis expands GV60, an electric SUV, availability to four more US states

Where is the Genesis GV60 available to buy Electrek’s Take Now might be your chance if you’ve been waiting to buy the Genesis GV60 EV SUV. The Korean luxury automaker announced Tuesday that its flagship electric SUV, the GV60, will be available in four more US states starting in ...

View more: Genesis expands GV60, an electric SUV, availability to four more US states

Our Long-Term 2022 Cadillac CT5-V Blackwing Is off to an Unforgettable Start

With our 668-hp, six-speed-manual sports sedan, the highs are high, and the lows are low.

View more: Our Long-Term 2022 Cadillac CT5-V Blackwing Is off to an Unforgettable Start

Dodge goes electric in style | Autoblog Podcast #744

Tested: Best Car Vacuums for 2022

China: Power to the people or to the carmakers?

Tesla premium connectivity through Starlink V2 confirmed

2022 Ford F-150 Lightning strapped to dyno despite challenges

1983 DeLorean DMC-12 with 5,397 miles for sale

Numbers of Koenigsegg CC850s increase to 70 due to high demand

Tech Deep Dive: What Makes the New Porsche GT3 RS the Most Extreme 911 Ever

4 Terrible 2022 Subcompact SUVs That Consumer Reports Predicts Owners Will Hate

Xiaomi in talks with BAIC to produce electric cars, says Bloomberg

Audi Has Decided to Enter Formula 1 in 2026 After Much Speculation

North Dakota Swing Ahead For WoO: What To Watch For

OTHER MOTO NEWS