how to, how to make your company stand out to 565,000 car enthusiasts

TopAuto is one of South Africa’s leading automotive websites and is an excellent place for your company to reach car owners and prospective buyers.

  • To find out more about advertising on TopAuto, click here.

This is because over 565,000 car enthusiasts visit the TopAuto website every month – the majority of whom are high-LSM individuals and key decision-makers in their homes and businesses.

This is clear when you look at the employment levels of TopAuto’s readers:

  • CEOs and Directors – 10,000
  • Business Owners – 55,900
  • Managers – 245,000

TopAuto readers are also key decision makers in their households:

  • Main Decision Makers – 189,000
  • Joint Decision Makers – 293,000

This influential audience makes TopAuto the best place for your brand to advertise its products and solutions.

Reach car enthusiasts

TopAuto offers a variety of advertising options that make it easy for car companies, dealerships, finance houses, and retailers to reach the publication’s large and influential audience.

These products include:

  • Sponsored Articles with Social Media Promotions
  • Site Takeovers
  • Display Banners
  • Car Insurance Portal Branding
  • Car Prices Portal Branding
  • Driving Cost Portal Branding
  • Dedicated Mailers

These advertising products will make your car brand stand out by offering great exposure, reach, and engagement with South Africans.

You can choose to market to the entire TopAuto, or focus on specific target audiences that suit your business needs.

Many of South Africa’s top brands have achieved an excellent advertising ROI through TopAuto – including Tiger Wheel and Tyre, Dunlop, Tyres and More, Toyota, Lexus, Bidvest McCarthy, Burger King, and Nedbank MFC.

TopAuto’s marketing team will take care of all aspects of your campaign – including executing and managing your booking, reporting on your campaign, and assisting with article writing and banner design.

To find out more about advertising on TopAuto, click here.

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