The demand for the accessory pack for dogs was so high that Honda decided to actually produce it
In conjunction with the recent International Dog Day, Honda has launched a brand-new accessory pack for dogs in the UK. The selection of products was actually designed to make the car safer for customers who often travel with their four-legged friends.
The pack includes a dog guard, rubber mats, boot mats and a paintwork-protecting boot step protector. It’s available across most of the current Honda range like the HR-V and the Civic, and can be retrofitted to some older models as well.
What makes this accessory pack interesting is that it was inspired by the success of Honda’s April Fools’ Day campaign earlier this year. The “Pet Co-Pilot Front Seat” was launched on 1st April as a light-hearted jest, in which Honda suggested that it was launching a new range of front passenger seats for pets.
It received widespread love across social media, with the story making it into the press as far afield as the USA and Australia, which highlighted the nationwide demand for pet products, accelerating the manufacturers’ development of the range.
Honda’s new dog pack, which is intended to protect the car and also to keep the pet safe, is available across five different models, with the contents of the accessory packs varying slightly to meet the unique specifications of each vehicle type.
Rebecca Adamson, Head of Automobile for Honda UK said, “Launching vehicle accessories for dogs is something that the Honda UK team has been discussing for quite a while. But it was the success of the April Fools’ Day campaign that ultimately prompted us to develop this product pack – because it became so clear that customers wanted something special for their four-legged friends.”
“For many people, including me, dogs are so much more than a pet. They’re part of the family. The dog accessory pack is designed to bring peace of mind when travelling, no matter how long or short the distance. Not only will it help to keep your dog safe and secure while on the move, but it will also reduce the likelihood of interior damage.”
To celebrate and to champion dog-lovers across the country, Honda is even offering UK customers a limited time offer on fittings.
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