KUALA LUMPUR: Fresh from the success of its first two-wheeler brand collaboration just over six months ago, Dreamshop, Malaysia’s first e-commerce platform with an automotive category, is now offering Royal Enfield motorcycles.
Home to more than one billion products, Dreamshop announced its first automotive brand collaboration in October last year – the Italian luxury scooter brand, Vespa.
DCR Marketing CEO Rosalie Lin said the convenient online facility and a 0% Easy Payment Plan from 10 banks proved to be the formula for success with a total of 50 units of Vespa sold to-date.
“Therefore, we are extremely excited to introduce another iconic brand with an illustrious heritage to our customers at Dreamshop – the Royal Enfield, which has a cult following here in Malaysia.
Lin (left) with Didi general manager Juan Chow Wee at the tie-up announcement.
“We believe that with the partnership of Didi Group, the official distributor of Royal Enfield brand in Malaysia and Maybank, Dreamshop would become the ideal platform for customers to purchase their new Royal Enfield ride,” Lin said.
DCR Marketing is the parent company of Dreamshop.
Dreamshop is partnering ten major banks in offering a hassle-free purchase with its 0% Easy Payment Plans of up to 36 months that include Malayan Banking Bhd (Maybank), United Overseas Bank (M) Bhd, CIMB Bank Bhd, HSBC Bank Malaysia Bhd, Hong Leong Bank Bhd, Public Bank Bhd, RHB Bank Bhd, AmBank (M) Bhd, Standard Chartered Bank and OCBC Bank (Malaysia) Bhd.
Other goodies include:
> The first 30 Maybank Premium cardmembers will get a complimentary Royal Enfield merchandise worth RM300, complimentary Touch ‘n Go card worth RM300 and 15% off Royal Enfield merchandise.
> The first 30 customers for all other bank cardmembers except Maybank Premium cardmembers will enjoy complimentary Touch ‘n Go card worth RM200.
The Continental GT 650 is available as low as RM1,038 per month, Interceptor 650 (RM984), Himalayan 411 (RM877), Meteor 350 (RM723) and Classic 350 (RM699).
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