Deliveries of the all-electric MOKE to customers in the UK and France are set to begin in June.
MOKE International, the company behind the updated version of the classic Mini Moke produced all the way from 1964 to 1993, has recently completed the first production models and expects to get them out to customers next month — just in time for summer.
However, the company has also seen fit to launch a series of partnerships to “perfectly reflect the car’s unique character.”
Guests at the £500+ per night Beaverbrook country house hotel in Surrey will be able to take a MOKE for a spin around the Surrey Hills — an Area of Outstanding Natural Beauty in the south of England.
Meanwhile, on the Côte d’Azur, well-heeled travellers and residents will be able to visit “Casa MOKE” in Saint-Tropez. The Casa will help the company build towards its vision to become the world’s most loved beach lifestyle brand.
International clients of luxury real-estate companies Bo-House and Tardieu Immobilier will have access to an exclusive monthly subscription package. This allows them to enjoy the freedom and joy of driving an Electric MOKE while in residence, without the tedious administrative commitments that come with ownership.
“MOKE is all about country roads, beach excursions, the summer breeze in your hair and enjoying the journey, rather than hurrying from A to B. We’ve taken the original Mini Moke, created by Sir Alec Issigonis and reimagined it for today’s world — and tomorrow’s — as a fully electric vehicle. In recent times, petrol-powered MOKEs have been championed by everyone from Kate Moss to George Russell. Our team has been working relentlessly for three years to engineer and manufacture a worthy, sustainable successor with the latest technologies. Made in Britain, the Electric MOKE is now ready to inspire and delight a new generation,” says Robin Kennedy, Commercial Director, MOKE International.
Of course, when Issigonis envisioned the original Mini, it was to be a car for the people — not necessarily the playthings of the rich and famous.
Regardless, starting at £29,150, the Electric MOKE isn’t the most expensive toy in the world.