The Electra-X study will debut in early June at the Buick China Brand Day.
Buick China has dropped two teaser photos of an upcoming all-electric concept vehicle named Electra-X, the brand’s first electric SUV concept developed on GM’s Ultium platform.
The new design study could be a more production-ready follow-up to the Buick Electra Concept from 2020, at least judging by the name and the fact it’s an electric SUV.
Set to debut at the upcoming Buick China Brand Day in early June, the Electra-X is said to offer “a sneak peek at future Ultium-based EVs for Buick in China.” The carmaker also says the study represents Buick’s accelerated transition to electrification and intelligent driving in its largest market.
Initially, we were tempted to believe the Electra-X is one and the same vehicle with the electric concept Buick USA teased in February, which is also due to be unveiled this summer. Mind you, a closer look at the photos reveals that the headlights have a different design, even though the LED signature is quite similar.
Gallery: Buick Electra-X Concept
Add to that the fact that Buick USA is not teasing the Electra-X and it’s likely we’re dealing with different concept vehicles, or at least adapted to the requirements of each market. The short statement accompanying the teaser photos seems to support that assumption.
“The Electra-X concept takes Buick’s innovative thinking and imagination of future electric mobility to the next level. It is designed to provide a safer, smarter and more desirable EV experience, building on Buick’s deep understanding and insights of local consumers toward electrification and intelligent driving.”
Buick China statement
We also learn that the Buick Electra-X is “defined by the brand’s all-new design language,” featuring “distinct and forward-looking styling, along with an airy interior.”
Looking at the photos, we can spot sleek horizontal LED headlights, an aggressive front end with a grille-like panel underneath the pointy nose, subtle side cameras instead of rearview mirrors, and A-pillars with stripes on their lower part.
Besides the Ultium platform, Buick China says the Electra-X Concept features cutting-edge innovations such as Super Cruise driver assist technology and Virtual Cockpit System.